It is one of the most well known drinks in the Philippines. Probably, it might even be the most recreated drink in the country, as a lot of versions can be found everywhere. All Pinoys are very fond of the cold, sweet taste of "sago't gulaman" and is very much part of the Filipino Culture. No one really knows when this drink was invented, but the sure thing here is when ice became available, people started appreciating it.
No one can really call it a phenomenon. On a hot tropical country where its sunny 70% of the time, anything cold and refreshing other than cold water is a welcome treat, and people would buy it. Make it sweet, fragrant and colorful, its definitely going to be a hit.
Here's a dose of its ingredients and a little something about it.